Why You Need Mobile Application for E-Commerce
Everything is evolving in the digital transformation in this Digital ERA. The e-commerce or shopping industry has a significant impact on digital transformation as well. People are shopping online more than you think, and even more than in the past. Your consumer or customer is always available anywhere, at any time, and you can reach out to them, which can lead to conversion for you.
The internet’s power has grown to extraordinary levels today; you can reach your customers from any device, but the type of device you choose can have a significant impact on your success. It is a well-known fact that the use of mobile phones has skyrocketed. According to reports, 96% of adults in the United States own mobile phones, and 81% own smartphones. So, if you run a digital business, you should be aware that having a website or social media pages is not enough to achieve success.
Why do you need a mobile application for your e-commerce business ?
- Improved user experience:
When it comes to mobile applications, the user experience is unquestionably important, especially for increasing sales in your e-commerce app. The way you present information to your mobile users is critical because today’s users expect simple and relevant navigation when making purchases. Therefore, it is essential to concentrate on improving the app’s user experience.
- Improves customer retention:
Customer retention is also critical to the success of your business. You can increase customer retention by using an e-commerce mobile platform.
- Increase brand recognition in the market:
One of the most important reasons to go with e-commerce app development is to raise brand awareness or visibility. Brands or businesses that use mobile applications find an ideal way to engage with their customers because the majority of them spend the majority of their time on mobile. As a result, e-commerce mobile apps increase the value of brand recognition.
- Mobile Commerce is Trending:
In recent years, the mobile commerce industry has dominated the technology news. Everyone is shifting their businesses to mobile devices. And it is much more than the founders and entrepreneurs anticipated. Many mobile commerce startups in India have become unicorns and established brands, with the most recent examples including Meesho, BOAT, Mamaearth, and many more on the list. In fact, mobile devices account for 67% of all eCommerce sales worldwide this year. In two years, mobile commerce will control 73% of all global sales.
- Engagement with App Features:
Your e-commerce website may be your greatest limitation in this digital era of mobile commerce, if you do not have a mobile application. Smartphones are no longer just a tool for communication. They can also be used to provide access to services and applications that businesses who have their app on their devices can use. There are numerous tools and services on the market that connect you with your customers, such as geotagging, which connects your users to social media platforms such as Instagram and Facebook.
Some of the features are quite intriguing and can be used to increase customer engagement. Push notifications will be among them.
According to a study, 60% of users prefer push notifications to promotional emails.